NEWS
VOGUE FASHION'S NIGHT OUT
06-09-2012

You are invited to a “Russian Tea Party” taking place at The Box Boutique during this year’s Vogue Fashion’s night out.
In the collaboration with Russian Restaurant Mari Vanna on the night the shop will be transformed into a tearoom with traditional Russian pastries and vodka based drinks offered to clients.
The appearances will include a famous Russian model Katia Elizarova and a well-known Russian designer Masha Tsigal, with a chance to view and purchase some of the beautiful pieces from her latest collection. The customers will also get a chance to buy The Box Boutique’s own limited edition “Frosted” UGG boots as well as pre-order personalised designs.
Other celebrity appearances are being confirmed.
From 6pm till 10pm. 

 

Kardinale Slippers for MEN and WOMEN
05-05-2012

We are pleased to announce that a very coveted brand of exclusive slippers is now available in-store. Monaco-based brand is producing the most beautiful soft suede shoes which are embroidered with initials and lots of different motifs some with the use of Swarovski, suitable for every gentleman and woman. Kardinale's can be worn with your tuxedo, jeans or shorts.

 

VOGUE FASHION NIGHT OUT VIDEO
01-10-2011

NEW AND EXCLUSIVE to The BOX Boutique
08-03-2012

The Box Boutique is delighted to present to all of our customers the new brand Anna-Karin Karlsson. The favourite of Rihanna, Lana Del Rey, is now available excusively at our boutique.

Today Karlsson has a handful of clients around the world that she privately styles and designs for. Her first own eyewear collection is set to be released in 2011. Based on the Fairytales her collection is set to make a mark on the fashion world. As one fashion editor recently said: "I love them, I love them and I won't return them".

You can check the collection out in our webstore.

 

VOGUE FASHION'S NIGHT OUT at THE BOX BOUTIQUE
08-09-2011

UGGs....They have been around for years, guys hate them, girls love them... we FROST them!!!
Come in and be a witness of the revolution of an everyday essential into something EXTRAORDINARY!!!
With dozens of designs to choose from, The Box Boutique will have a presentation of customised UGG boots, using Swarovski crystals, vintage scarves and fur!!

On the night, one of our designers Tess Van Ghert will be designing bracelets, available to buy, all the proceeds will be going to Friends of Maiti Nepal Charity to fight against sex trafficking and exploitation of young girls (http://www.friendsofmaitinepal.org).

In addition we are proud to announce that we will be launching new brands this season, including sought-after NIALAYA jewellery, Crisian & McCaffrey and Giambattista Valli!!

Official FNO t-shirts will be available to purchase in support of charity Kids Company.

Opening DJ Kezokichi (Back to Back/ Bad life)
We also have a special appearance by DJ NIKKI BEATNIK (official KELIS DJ) and cast of the hit reality show "MADE IN CHELSEA".

 

RSVP here...

 

INTERVIEW OF THE WEEK
09-11-2011

Today, we are getting an insight into the life of Ruthie Davis, the mind and visionary behind the most sought-after shoe brand....

 

Where do you get your inspiration? Who is your muse?

I’ve always been fascinated by strong, smart, sexy women who are on the go. She could be a movie star, an entrepreneur, or someone you pass on the street that you can’t forget. She’s my perpetual muse.

Which material is your favorite at the moment? Why?

I’ve always loved hardware like metal spikes and studs. Right now, I am loving them in Rose Gold. I find that particular hue warmer and more captivating, lately. I love the way it pops against leather.

What other materials do you like to work with?

I love working with industrial materials like wood, metals and rubber. I started out building my heels out of carbon fiber and titanium. I love the juxtaposition of strong, industrial materials on sexy, elegant high fashion shoes.

Your best seller this season?

We have a couple stars this A/W 2011 – the ART has been a Hollywood red Carpet hit, gracing the feet of many starlets this Fall, while the Microcompact has been the style of choice for celebrities when off the red carpet. The Fashion press has loved the Spikette Deluxe and she is our press darling for Fall.

What makes a woman stand out?

To me, strength and confidence is beauty. Being fearless is what stands out. But then, also being nice and not taking yourself too seriously is what makes a woman continue to stand out.

What we can expect from your New Collection S/S 2012?

Color, colour-blocking, neon-color! But, you’ll just have to wait and see ☺

How would you describe your style in 3 words?

Sexy. Minimalist. Chic.

And The Box Boutique?

Hot. Flawless. Luxurious.

Your perfect “Sunday morning”, 
“Friday night outfit” and  work outfit?

Sunday Morning: vintage Levi jean shorts worn over opaque black tights with a grey comfy tank top and soft hoodie sweatshirt.

Friday Night: Sky-high black Ruthie Davis Microcompact booties, dark wash skinny jeans, sexy silk button down blouse in navy, fitted black leather jacket and huge rose gold hoop earrings and my black Men’s Gucci watch.

Work Outfit: Short shorts or skinny jeans, high heels, a lux top, and an oversized watch. That’s my uniform.

Where is your favorite city in the word?

I’m a New York City girl. There’s nothing like it.

 Tell us one item that you cannot live without.

I’ll give you two. My Italian Greyhounds, River and Desert. We’re a package deal.

 When you were a child you wanted to be...

An architect. Always. And, in a way, I am.


We thank Ruthie for this amazing interview!
As for now, you can shop for her collection
here…
 

 

New Brand in Store
11-09-2012

 We are happy to welcome one of the hippest and exciting new brands into our boutique: Shourouk. Her innovative collection has had pieces featured in several episodes of the trendsetting hit television show, Gossip Girl, and was worn by the always fashionable Carrie Bradshaw in Sex and the City 2. The brand has also developed a list of celebrity fans, including Beth Ditto, Brooklyn Decker, Michelle Obama, Alessandra Lagrottaglie and Jean Paul Gaultier. Most recently, Jennifer Lopez stepped out wearing a Shourouk cuff on her arm during a trip to Paris.

READ MORE

 

SUMMER SALE !!
13-06-2011

To all our gorgeous ladies, fashionistas and shoe-lovers!

IT IS THAT TIME OF THE YEAR!!! SUMMER SALE!!


Some of you, lucky ones, will be walking out with a pair of Ruthies Davis (think Beyonce and Fergie), matched up with Corto Moltedo clutch (Cheryl Cole's favourite), Litter SF body jewellery ( Lindsay Lohan loves it) and a pair of A-morir sunglasses ( as seen on Rihanna ans Lady Gaga) for a bargain price!!
Come and indulge!!


Looking forward to seeing you!!!

 

SALE PREVIEW
16-12-2011

 Enjoy up to 30 % OFF our F/W 2011 collection. Valid until 23.12.2011 online and in store.

Made in Chelsea X The Box Boutique
17-10-2011

 

The Box Boutique was featured on the episode, aired on monday 17th October on E4!

Vassilisa POP-UP store
02-02-2012

 

New Season Is In!
20-02-2012

 We invite you to come in and have a look at the new season shoes and accessories arriving to our boutique!

SHOP HERE...

Del Rio London Sandal now in-store!
23-05-2012

We are excited to announce that we have now received the new season collection of Del Rio London super-comfy sandals!

del Rio LONDON produces sandals that link Spanish artisanal tradition with modern style and luxury. del Rio footwear is meticulously handmade in Spain using primitive dyeing and printing methods to get the genuine python, snake and crocodile feel. No two pieces are exactly the same. The soles of the sandals are made from recycled tyres and for every pair sold a tree is planted!

We have sandals for women, men and kids, so all family if happy and look super-cool this summer!

SHOP HERE

 

OUR FIRST ANNIVERSARY
24-03-2012

 We can not believe ourselves, that it has already been a year. Seems like yesterday, we have been waiting anxiously for people come in for our opening night! 

With this big date in mind, we invite you all to come and visit our boutique in person, for some special discounts on the new Spring/Summer Styles.

Thank you all for you enormous support!

Love 

The Box Boutique

THE OFFICIAL PRESS LAUNCH OF THE BOX BOUTIQUE
25-03-2011

LONDON’S finest footwear labels will be given a new home this week, as Box Boutique opens its doors for the first time. Set up Russian sisters Yulia and Elena Pashevkina, the store will carry both established and emerging labels.

INTERVIEW OF THE MONTH
26-11-2011

Where do you get your inspiration? Who is your muse?

Art has always been at the root of our inspirations such as Jackson Pollock, Picasso, Ross Lovegrove or Mondrian for the colours.
I do not have any specific muse. Yet if I had to choose, I would name the Countess of Castiglione, one of the most charismatic and beautiful woman of the 19th century. She represents certain values of Aperlaï such as modernity, avant-gardism, feminism and creativity.


What other materials do you like to work with?

(suede ,metallic, PVC)
In addition to working with noble natural materials like stingray, lizard, crocodile, python, raffia, linen, cotton, and different types of leathers, we like to combine them with new technical and natural materials by new types of PVC, gum, silicone, etc.

Your best seller this A/W?
There are two strong trends in the FW11 collection: the pure graphic style characterized by asymmetries, geometric shapes and mix of textures. In this field, the “Knight” an astonishing graphic knee boot, is absolutely a best seller.
The second trend would is all about the culture of Geisha with its very strong rectangular heels of 140mm high. It is the best seller of this movement.
The adaptation of the traditional loafer Gatsby has also been a great success for AperlaÏ and will definitely be a front runner next season.

What makes a woman stand out?

Allure and charisma; a confident walk.

What we can expect from your New Collection of Spring Summer 2012?

For the SS12 collection, contemporary Art will remain our main inspiration with artists like Victor Horta, Louis Comfort Tiffany. Acid tones, metallic, pastels and color blocks will be very present this summer. In terms of materials, we decided to mix materials such as cotton, line, enlaced straw, PVC, mango…


How would you describe your style in 3 words?

Feminine, graphic, elegant

Please, describe The Box Boutique in 3 words.

Sophisticated, glamorous, daring.

Describe us your perfect Sunday morning outfit, your perfect
Friday night outfit and your perfect work outfit.

My perfect Sunday morning outfit would be Flat Gastby boots + leggings + Alexander Wang knit

My perfect Friday night outfit would be Geisha heels combined with a mini Alaïa dress

My typical work outfit is Gatsby loafers + leather pants + t-shirt

Where is your favorite city in the word?

Paris!!!

Tell us one item that you cannot live without.

My MacBook Air!

When you were a child you wanted to be...
A fairy :)

We would like to thank Alessandra for her time and amazing interview :)  

SHOP APERLAI HERE
 

 

Bring out your wicked side this Halloween...
26-10-2011

 With Autumn fully occupying the light of the day, take a walk on the dark side this Halloween. Now with the online shopping, you can do that from the comfort of your own home....

 

Explore our world here....

AS FEATURED IN VOGUE UK
27-07-2012

 Dear All, 

You can now get you hand on the limited edition sneakers from Ruthie Davis, as featured in latest Vogue UK. Made of the softest skin with colour pops and stud details, these are sure to be noticed!

 

CLICK HERE TO SHOP

MEN's COLLECTION IN STORE
27-03-2012

 Dear Men,

 we have finally received new and exciting season from one of our designers, Giacomorelli.

Spikes, prints and overall cool summer sneakers are now availavle to purchase in store on HERE

VOGUE
03-01-2012